Reading tabloids tabloid newpapers and their readers

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Simultaneous Verbal Protocols and Front Pages Reading

Those in search mainly of naked girls, football reports or celebrity scandal are also likely to want more of it faster than the red-tops provide. Such readers are decamping not only to the internet and to mobile-phone messaging for sports scores but also to a new breed of weekly magazines. If Britain's downmarket tabloids want to hang on to their readers, their best bet is to stop patronising them. Instead of laying on still more breasts, they might concentrate on developing distinctive journalism on popular themes that readers cannot find elsewhere.

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Similar tactics have helped to stanch the flow of readers from quality papers. To argue that red-tops cannot do likewise demeans their readers. Join them. Subscribe to The Economist today. Media Audio edition Economist Films Podcasts. New to The Economist? Sign up now Activate your digital subscription Manage your subscription Renew your subscription. Topics up icon. Blogs up icon. Current edition. What do readers think about tabloid scandals and sensationalism?

TABLOIDS AND BROADSHEET

What is the attraction of celebrity stories? Do readers trust tabloid news coverage? Reading Tabloids examines British tabloid newspapers from an audience perspective. Drawing on focus groups and interviews with readers of the popular tabloids the Sun and the Daily Mirror, as well as incorporating a textual analysis of the two papers, it explores how interpretations take place in an everyday inter-play between the newspapers and their readers. Matthew Taylor. Damian Thompson.


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